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Comparing Top-Tier Hotel Elite Status

by on December 7, 2012 · 29 comments

in Elite Status, Hilton, Hotel Industry, Hyatt, IHG Rewards, Marriott, Starwood, TPG Contributors

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To follow up on my post from yesterday about whether or not going for Hyatt Diamond status is worth it, I asked TPG contributor Nick to write up a comparison of the top-tier status levels at the major hotel chains both as a primer to folks new to this game as well as a reminder of why we all do this, for those of you who are points pros.

Hilton HHonor’s Elite Slogan

As points and miles enthusiasts, we all love redeeming our hard-earned currency for a variety of unique travel experiences, and free nights in luxurious properties around the world play a large role in this endeavor. However, earning and retaining elite status in one (or more) hotel chain(s) can make these free nights even more rewarding. But what level of status should you aim for? Which chain offers the best value? In this post, we will compare top tier statuses across the five major hotel “brands” to help you get the most of your redemptions.

COMPARISON TABLE*

 

Hilton HHonors Diamond

Hyatt Diamond

Marriott Platinum

Priority Club Platinum Elite

Starwood Platinum

Qualification

28 stays, 60 nights, or 100,000 base points – changing to 30 stays, 60 nights or 120,000 base points in 2013

25 stays or 50 nights

75 nights

50 nights or 60,000 qualifying points

25 stays or 50 nights

Do reward nights count towards status?

Yes

No

No

No

Yes

Point Bonuses

50% + 100-2,000 bonus points per stay

30% + 500-1,000 bonus points at check in

50%

50%

50% + 250-500 Starpoints per stay

Room Upgrades

Yes

Yes

Yes

Yes

Yes

Suite Upgrades

Yes

Specifically excluded from complimentary upgrades, but Diamond members can confirm upgrade 4 paid stays each year

Yes, but depends completely on individual hotel’s policy and inventory

Yes

Yes, 10 confirmed Suite Night Awards at 50 Nights

Freebies

Internet, breakfast, club access, bonus points and/or snacks at certain properties

Internet, breakfast, club access

Internet, breakfast, club access

None

Internet, club access, breakfast/bonus points/local gift

Availability guarantee

48-hour

48-hour

48-hour

72-hour

72-hour

Published HVC tiers

None

None

None

None

Additional benefits at 50, 75, and 100 nights

Lifetime status

No

Yes, after 1 million base points ($200,000 total spend) and 10 years as a Gold Passport member

Yes, after 12 years of membership (at least 1 as Platinum), 1000+ nights, and 2,000,000 points

No

Yes, after 500+ nights and 10+ years of Platinum status

Status Through Credit Card Spend

Diamond Status when you make $40,000 or more in eligible purchases in a year on the Citi Hilton HHonors Reserve or the Amex Surpass card

2 stays/5 nights credit when you spend $20,000 annually, and additional 3 stays/5 nights credit when you spend $40,000 annually on the Hyatt Visa

15 nights credit toward elite status with the Marriott Rewards Premier Visa, 10 nights credit toward elite status with the Marriott Rewards Visa

Automatic Platinum Elite status with the Priority Club Visa

Both the Personal and Business Starwood Preferred American Express cards award receive 2 stays/5 nights credit per card toward elite status and award Gold status with $30,000 in annual spend

* Note that these benefits are those published by the respective chain and can vary depending on the hotel. For a complete list of benefits, please use the links provided above.

Qualification: This refers to the number of nights, stays, or base points needed to qualify for the highest level of status. As you can see, some programs offer more flexibility for their members, especially those with many one-night stays or very expensive nights. You’ll also notice that certain chains count reward stays towards elite status, allowing you to rack up the stays/nights without spending as much out of pocket.
Best in class: Well there are really two ways to look at this. The easiest chain with which to attain status is Starwood tied with Hyatt at 25 stays/50 nights, but SPG holds the tiebreaker by counting award stays and cash & points stays towards elite status. However, some travelers would say that Marriott is actually the best in class by being the hardest to qualify for. After all, what good is an elite program without being truly elite!

Bonuses: This refers to the additional points top-tier elite members earn on regular stays.
Best in class: While all but Hyatt offer 50% bonuses for top-tier elite members, I’ll give the nod to Hilton, since they offer the same bonus whether you choose to earn just points or “double-dip” with miles. With the other four chains, any and all earning bonuses are negated when you opt for miles instead of points.

My favorite kind of email: upgrade notification!

Upgrades: Booking a standard room (using points or cash) and getting upgraded to a much nicer (and more expensive) room is one of the best benefits of hotel elite status (in my opinion). As you can see, all chains offer their top-tier elite members space-available upgrades at check-in. This can vary greatly depending on the property, occupancy rates, or even the front desk agent checking you in. A good rule of thumb: always ask politely about the possibility of an upgrade.
Best in class: This is truly a toss-up. All chains offer complimentary room upgrades, and all but Hyatt include suites in the upgrade pool. Hyatt makes up for this drawback by offering Diamond members four suite upgrades to be used on paid stays each year that are good for stays of up to a week each (a potentially huge value) while Starwood offers uber-elites who have stayed 50+ nights 10 suite night awards per year.

At the Westin Seoul Chosun, SPG Elite Members have access to the Executive Club Floor which has a lounge serving cocktails and canapes from 5-8pm daily.

Freebies: Most hotel chains offer their top-tier guests a variety of freebies (aside from upgrades) during their stays, including complimentary internet, continental (or full) breakfast, access to club facilities (if available), and/or bonus points.
Best in class:This again is basically a toss-up(excluding Priority Club, which doesn’t have any published freebies, though many Platinum Elites have reported receiving free drinks or other amenities at certain properties…as always, YMMV). As a top-tier elite with Hilton, Hyatt, Marriott, or Starwood, you should never need to pay for internet, breakfast, or access to lounge facilities. Priority Club is way behind the pack on this one, though.

Availability Guarantee: All of the major hotel chains offer top-tier elites guaranteed availability when booking within a certain time frame. In reality, this doesn’t carry a ton of value. Last-minute “guarantee” rooms at sold-out properties tend to be quite pricey, and all five chains note that certain hotels may not be able to honor the guarantee during special events or high demand. In other words, don’t be surprised if you can’t book a New Year’s Eve stay at the Marriott Marquis in NYC two or three days in advance!
Best in class: Hilton, Hyatt, and Marriott all offer 48-hour guarantees.

HVC tiers: A recent trend across all travel industry segments is for companies to offer greater rewards to their highest value customers (or HVC’s for short). A Hyatt Diamond who qualifies with 25 one-night stays of ~$100 at Hyatt Place properties enjoys the same benefit as one who spends 150 nights in large cities at $300+ a night. In my humble opinion, hotels should reward those HVC’s sort of like the difference between United’s Premier 1K’s and Global Services flyers who spend more money on the airline. As of now, only one (Starwood) currently offers a published, formalized way of doing so.
Best in class: Earlier this year, Starwood rolled out some very customer-friendly changes to the SPG program, and included were additional benefits to differentiate among top-tier guests. Right now, arguably the easiest way to qualify for Platinum is with 25 stays. SPG recognized that some HVC’s may feel under-rewarded (or more importantly, may take their business elsewhere once they’ve reached those 25 stays). As a result, they added three additional levels of platinum:

  • Members who qualify for Platinum with 50 nights now earn 10 Suite Night Awards. These can be used to confirm an upgraded room beginning five days in advance.
  • Members who qualify for Platinum with 75 nights earn 100% earning bonus (as opposed to 50% for “regular” Platinums) and can also take advantage of Your24TM, which allows guests to choose a 24-hour stay period.
  • Members who reach 100 nights receive are assigned an SPG ambassador who basically acts as a personal concierge in arranging special requests for stays

That being said, other chains do offer unpublished “uber-elite” tiers for their HVC’s, but SPG is the only one to publish qualification details. (For more info, do a Google search for Intercontinental Royal Ambassador, Hyatt Courtesy Card, and Marriott Platinum Premier.) Given the current trends in the industry, I wouldn’t be surprised if other chains follow SPG and begin offering clearly differentiated top-tier status.

Starwood offers SPG Lifetime Gold or SPG Lifetime Platinum status.

Lifetime status: For the road warriors out there, transitioning from a job requiring heavy travel to a more normal 9-5 one can be a sudden shift. Many airlines and hotels follow a “What have you done for me lately?” policy when it comes to retaining elite status and drop your status within a year of staying or flying less frequently. Some will occasionally offer a so-called “soft landing” when your travel drops, but for most of us, no travel = no benefits. Fortunately, many hotel chains recognize the long-term benefit of offering lifetime status.
Best in class: Once again, SPG clearly offers the quickest path to lifetime Platinum status. 500 nights plus 10 years of Platinum status (they don’t need to be consecutive) is certainly not easy to achieve, but it is simpler than the others that offer lifetime status.

Credit Card Spend: All the major hotel chains have co-branded credit cards, but the benefits vary from a set number of stays/nights credit for having the card, to automatic elite status, to status from spending threhsholds.
Best in class: Although the Priority Club Visa just grants cardholders Platinum Elite status outright, the benefits are so paltry that I don’t think it’s the winner here. The Hyatt card awards you 2 stays/5 nights credit toward elite status when you spend $20,000 per year (and another 3 stays or 5 nights credit when you spend an additional $20,000 the same year). The Starwood card is great for airline transfers and gives cardholders 2 stays/5 nights credit toward elite status, and automatic Gold status when you spend $30,000 per calendar. However, the Hilton cards are the winner in this category in my opinion since they grant elite status outright, and both the Surpass and Citi HHonors Reserve card allow you to spend your way to top-tier Diamond status.

Your Personal Top Tier

At the end of the day, we all have different travel patterns and preferences, so you should select the chain that best meets your needs. I won’t even try to select the “Best Overall” top tier status, especially since I only have personal experience with two of them. However, I will share one suggestion that I have only recently come to appreciate: if you are a very frequent traveler (75+ nights a year), there is no reason not to at least investigate earning top-tier status with two (or more) chains. I had always been a Hilton guy through-and-through, with an average of 60-70 stays and 100+ nights a year. This was especially lucrative when Southwest was a double-dip partner, as it allowed me to earn a companion pass for 2+ years with only a handful of paid flights. However, when Southwest and Hilton terminated their partnership, I came to the realization that I could send half of those stays/nights elsewhere, keep my same Hilton status, and earn top-tier status with another chain. Again, everyone has different thoughts about which chain’s top tier is best, but I (personally) have found that spreading your stays can be quite rewarding.

What is your pick for the best top tier status and why? I’d love to hear your experiences with these five chains or any others (Choice, Best Western, Club Carlson, etc.) that I didn’t mention, so please comment below!

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

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  • Tyj303

    Pretty innacurate comparison. Marriott doesn’t give suite upgrades to Platinums; only in Asia and it’s the hotel’s discrection. Also you get a welcome gift with Marriott.

  • daPang

    Just to expand on the topic a little. I am a holder of the Priority Club Visa card, and thus Platinum in status. It is very true that Priority Club is probably last in terms of the rewards for being elite if one is only looking at the elite status by itself. But I hold the card for another reason, the Foreign Transaction Fee. With an annual fee of only $49, no Foreign Transaction Fee, and a free annual certificate that could be used for redeeming a stay at InterContinental Resort, the Platinum status is actually not the most important thing on my mind.

  • Kris

    How does Hyatt elite status work , can I change the $40,000 and get a diamond status for 10 nites without a paid stay ..Thanks

  • Slava

    One question I could not easily find an answer to:
    If I book multiple rooms on the same trip do they all count toward my elite status? Let’s say I book one room for myself and another for my relatives on the same night at the same hotel. Would I the system count only 1 that I actually stayed in or both?

  • Eric

    According to the Marriott Platinum Elite benefits Terms and Conditions as they are publicly posted now: “Complimentary Room Upgrade: Based on room availability at check-in and limited to a Member’s personal guestroom. Upgrades may include rooms with desirable views, rooms on high floors, corner rooms, rooms with special amenities, rooms on Executive Floors, or suites. All upgrades are granted on a space-available basis, as determined at the time of check-in. Upgrades are subject to availability and identified by each hotel. Not available at Marriott Vacation Club.” So suites are part of the mix, but as you say, it’s entirely at the property’s discretion.

  • The Points Guy

    Thanks for your comment – that free night is definitely valuable and a good reason to have that card.

  • The Points Guy

    I actually wrote a roundup of all the programs’ policy on getting stay/night credit for multiple rooms: http://thepointsguy.com/2012/06/sunday-reader-question-how-do-corporate-rates-affect-hotel-points/

  • The Points Guy

    Yes, if you spend that much on the card – on anything – you get credit for 10 nights toward elite status. That’s not enough to earn you Diamond status, though: http://thepointsguy.com/2012/12/my-thoughts-on-mattress-running-to-requalify-for-hyatt-diamond-status/

  • http://twitter.com/lrizental iR

    Your information for the priority club card is wrong as of 1/31/13. They’ve revamped freebies for top tiers.

  • Darryl

    With Starwood you would get the credit for both rooms

  • Geoffrey

    If my wife and I have 6 SPG cards between us can we get credit for 12 stays or 30 nights ?

  • http://twitter.com/Romsdeals Romsdeals

    Hyatt all the way, easiest to collect points via Chase Ink Plus/Bold tricks. Also, Hyatt Diamond challenge is 12 nights AND you get status during challenge vs SPG Platinum’s 18 night challenge with no trial status.

  • ScenicCityTraveler

    As a Marriott Gold Elite for 6 years, and a Hilton Diamond for a decade, and now Starwood Gold for one year, I can safely state the Marriott has more fine print and difficult to access benefits than the other two. For instance, you mentioned as an elite, we should never have to pay for breakfast. At all Courtyards, no free breakfast credit is offered to Gold Elite. Also, if I stay at Marriott’s or Renaissance on the weekends, since their concierce clubs are usually closed on weekends, most will not offer free breakfast in the restaurant. Also, when using free nights, I have found upgrades to be very rare, and you have to usually beg for the rest of your benefits. After realizing how much better Hilton treats its elites over Marriott, and now experiencing the Starwood difference. It will be difficult to justify Marriott stays in 2013.

  • Henry

    I’ve been a Hilton Diamond member since the introduction of the tier (almost 20 years ago) and although I’m elite with Hyatt as well, the diversity of the Hilton portfolio is what impresses me most. Whether I’m traveling alone or with family, there’s always a property at every price point to fill my needs. Also, a little known fact…a continuous decade of Diamond status will earn you three years on Hilton. Not a bad deal if you can get it.

  • http://twitter.com/benbrooksny Ben Brooks

    With the exception of Hyatt (I’ve stayed in one of their hotels fewer times than I can count on one hand) I have many nights with these other chains. I’ve been elite with all of them (SPG and PriorityClub for many years). I am royally pissed at Hilton as I lost 100K+ points that expired without notice so I try not to stay with them (yep these programs can cause disloyalty if executed poorly). Priority Club Platinum is pretty useless as a program goes, but their Signature Visa CC with no foreign transaction fee pays for itself on just one trip!

    SPG takes the cake for best loyalty program out there (not just hotel, any program, IMO). I’m a SPG Amex cardholder and lifetime Gold, with 7 years Platinum. I find their website, mobile app, call center, promotions, benefits and overall program to really make me want to spend more money with them, and I do!

    I will say that regardless of perks/features of programs one’s travel profile might dictate which hotel chain is best for them. If you are going to lots of smaller cities (the kind you don’t fly into but drive to from airports perhaps an hour or more away) Marriott or Priority Club will be a better fit as they are far more properties available to you. SPG perks are great but not very helpful if you are 100 miles from a SPG property but their is likely a Marriott Courtyard, Residence in or Holiday Inn Express nearby. So one weakness of SPG is if you are not traveling to major/large/urban places or high end/popular leisure destinations.

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  • Guest

    It’s so important to read the fine print- Priority Club Platinum elite are the most important at all but InterContinental Hotels, IC’s have a buy up program which guarantees a level upgrade. By the time a Platinum elite checks in they are told they will receive the superior room upgrade (fine print) which for them includes a better view or higher floor and not a suite.

    Although $200/year, the Ambassador club at InterContinentals is the way to go- 1 weekend night comp stay certificate per year (with a paid weekend night) guaranteed late checkout, guaranteed level upgrade and a daily amenity are fantastic.

    The PC Visa is now offering 60,000 points for applying and qualifying for their credit card.

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  • JonAT

    I get an average of $2,500 – $3,000 per year in rewards and gift cards from Choice Hotels. I mostly stay at comfort Suites but venture off when I find newly built hotels from choice like a new sleep in, comfort inn, or clarion. The newer ones are just as nice as Marriott or better. I only do anywhere from 75 – 100 nights a year with choice and earn a few thousand $$. All the other hotels like hyatt, hilton, marriott which I have done in the past before I found Choice and the hotels just gave me a bunch of perks I did not need and Free night vouchers which cant be transferred and all expire with additional limitations. When I was a top tier Marriott, the dollar amount of perks I received was more than 1/2 of the $$ I get from choice. Also, All the Choice promotions like free nights, free gift cards, etc are all rewarded in Points so you are not trapped to use the free night and can use the points for $50 Target, gas, macys, bestbuy, restaurants, etc.
    One week I had to stay in SC. The promo was $50 every 2 stays. I made $300 that week. To qualify for the separate stay, I stayed 1 night at Comfort Suits, the next at Comfort inn 1 mile up the rd and then back to Comfort Suites. By alternating, I got my wife a $100 Target Card for groceries, $50 for gas, $50 for Macys, and $100 for best buy. Please tell me what other chain offers opportunities two get $300 back in a week?

    So – If you have big egos and want to show off I recommended going after the marriott, starwood, IGH, etc.

    So – If you want a lot of cash in your pocket and use the rewards how ever you want with no restrictions, and get the most value especially if your company is picking up the hotel bills go with Choice.

    Staying at Choice pretty much guarantees me something equivalent to a $2,500 to $3,000 salary bonus every year. This year I had more stays and should hit $3,500.

    My Capital one card only gives me $600 a year and AM/EX points are a joke.

    Does anyone know why all the large luxury chains which I was all once a member off who have more money and hotels can’t compete with Choice??

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  • Seth

    Hey, let me give you my opinion as to why Choice Hotels have to give out so many free points to get you to stay there. Many of them are probably crumby dumps run by people who couldn’t care less whether you have an enjoyable stay or not. Even though this is my own opinion, I’m fairly certain that my entire family would wholeheartedly agree with me. I’ve stayed at every hotel brand in their chain and was usually appalled at the lack of cleanliness and decent amenities. When we’re traveling far from home and I become fatigued and even suggest that we stay at a Choice Hotel, my normally mild mannered children practically assault me!

  • Seth

    Yes, at the hotel’s discretion. Most of these hotels are individual franchises. I’ve been a gold member many times with Marriott and I was a Hilton Diamond member and a Starwood Platinum member. I can count the times that I’ve been give a nice room upgrade on one hand. Marriott seems to be the worst. It takes 50 nights to be a Marriott Gold and the check-in clerks at most of the chains hotels act as if you’re waving a dirty hanky in their face when you show them your Gold level rewards card…

  • JonAT

    Seth,
    You are correct when traveling with family. Regarding business travel where my company pays for the stays and i keep the points it does make the most sense. By the end of this year I will have reached almost $3,000 in gift cards. I only stay at comfort suites and New Choice properties which are great. The older ones are not the way to go and can get nasty. Always check reviews and/or hotel age with the Choice Brand.

    When I’m with Family, my wife will only stay at W Hotels or Loews.

  • Brad

    No offense, but Marriott Gold is not going to get the red carpet treatment in most cases. Do you how many Platinum and Premier Platinum Elites (my status) they have to take care of?

  • Julia

    Something has happened to hilton. I’ve been diamond for years and loyal for over twenty. Their service went way down hill so I switched to Marriott. Marriott gives you gold elite status if you switch and they’ve been much better than hilton. Ive been surprised, though, that Hilton didn’t seem to care that someone who routinely stayed 75-100 nights in their hotels switched.

  • John Nabakov

    FYI, Priority club Platinum does get your free internet.

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