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Whole Foods launched a promotion that gives shoppers a $10 bonus when they register a Whole Foods gift card to auto reload using American express.

Here’s how the promo works:

  1. Register a Whole Foods Market gift card, or log in if you already have an account
  2. Select “Auto-Reload,” and schedule a reload amount of $100 or more
  3. Receive a bonus of $10 on the card with the first reload
  4. Receive an additional bonus of $5 every third time the card is loaded with $100 or  more

The rest of the terms state: Cardmembers who have enrolled in auto-reload of their gift card with a value of $100 or more will be given a bonus of $10 for the first reload, and $5 for every third reload of $100 after that through October 31, 2012. This is limit one bonus per American Express card holder, even if you reload multiple gift cards. Cancellations of the auto-reload schedule will cancel the bonus schedule and make the credit card ineligible for further Whole Foods Market auto-reload bonuses.

So, you can only register once per Amex cardholder, and your auto-reload must remain in place through the promotion or your bonus will be cancelled and your Amex card will be ineligible for any more auto-reload bonuses in this promotion.

Still, if you shop at Whole Foods a lot and know you’ll be using a gift card with at least $110 of value, you might as well get the 10% bonus with this promotion, and every third time you reload it with $100 or more, you’ll get another $5 bonus–not great at the equivalent of a 1.67%  bonus, but every dollar counts. Plus, remember, if you use the Premier Rewards Gold, you’ll be earning 2x points on each dollar you spend to auto-reload the gift card, since the card gives 2x points on groceries. It’s like you’d be using your credit card just to directly make purchases at Whole Foods, only you’ll be getting little bonus value on them as well, so $100 in auto-reload spend would get you 200 Amex Membership Rewards points plus the $10 bonus. That’s enough to get an extra scoop of tofurkey salad at the prepared foods counter.

Hat tip: TPG reader Ryan.

Premier Rewards Gold Card from American Express

With some great bonus categories and an annual fee that’s waived for the first year, the American Express Premier Rewards Gold Card has a lot going for it. If you don’t have PRG, now’s as good a time as any to add it to your wallet, as Amex added some great new benefits several months back.

Apply Now
More Things to Know
  • Receive 25,000 Membership Rewards® Points after you spend $2,000 on purchases on your new Card in your first 3 months of Card Membership.
  • 3X points for flights booked directly with airlines. 2X points at US restaurants, US gas stations, and US supermarkets. 1X points on other purchases. Terms and limitations apply.
  • No matter where you're traveling, when you use your Premier Rewards Gold Card there are no foreign transaction fees from American Express.
  • $100 Airline Fee Credit. Up to $100 a year in baggage fees and more at one airline.
  • Get a $75 hotel credit on qualifying charges, plus a room upgrade upon arrival, if available with The Hotel Collection at Terms apply.
  • There is a $0 introductory annual fee for the first year, then $195.
  • Terms and limitations apply. See Rates & Fees
Intro APR on Purchases
Regular APR
Annual Fee
Introductory annual fee of $0 for the first year, then $195.
Balance Transfer Fee
See Terms
Recommended Credit
Excellent Credit
Terms and restrictions apply. See rates & fees.

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