Priority Club emailed me the other day to let me know that they’ve expanded their redemption options now to include Digital Rewards from First Club, a company that sells downloadable content including music, games and software.
Merchandise redemptions are usually some of the worst value propositions in the points-redemption world, but I was curious to see just what they were offering so I had a look.
To find the new digital redemption choices, you have to visit digitalrewards.priority club.com and log into your account to start searching the options.
I thought I’d check out the music first since Priority Club said it had access to tons of popular songs, and there actually was a lot of choice out there, including several current Top 40 songs. Redemptions start at 300 points, with more popular songs like Nicki Minaj’s Starships going for 400 points. While it seems like such a nominal amount of points, the same song costs $1.29 on iTunes, meaning you would be getting less than a third of a cent (0.3225 to be precise) of value per point. Next!
Games start at 800 points, but for ones you’d actually want like Deus Ex: Human Revolution, you’d need 7,950 points. The same game costs $29.99 on Amazon.com, meaning you’d only be getting 0.38 cents per point. The case is even worse for Call of Duty: Modern Warfare 3 which requires nearly 16,000 points, but which you can buy for around $39.99 on Amazon. I’d rather spend my points staying at a PointBreaks hotel!
With a sinking feeling, I took a final quick look at the software options. Not only was I unimpressed with the options (Bull Guard Antivirus, Mail For You Solutions Emailing?), but also with the redemption levels. I chose a middle-of-the-road redemption: 10,850 points for Tune Up Utilities 2012 for PCs. The same software cost just $30 on Amazon. That equates to just 0.278 cents per point.
As usual with merchandise redemptions, the question of whether it’s worth it deserves an answer of a resounding no! However, these small redemptions do at least allow those people with just a handful of points (maybe from a random wedding stay) to get something, which I suppose is better than nothing. However, my best advice for Priority Club points is to redeem for hotels, especially PointBreaks of Cash & Point redemptions.