Buy Delta Miles 75% Bonus Promo – Worth It?

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I’ve been getting a lot of emails asking whether Delta’s current promotion to buy miles with a 75% bonus between now and March 31, 2012, is a good deal.

The short answer is: no. Certainly not in comparison to past bonus offers.

Delta's bonus promo chart.

As I wrote about in this post, Delta sells miles at a pricey 3.5 cents a piece plus a 7.5% tax. With this promotion, you could get up 105,000 for $2,257, or 2.2 cents each. Better than buying miles outright, but still very unimpressive – especially since Delta recently let you essentially buy miles for 1.1 cents each through their 100% transfer promotion. I personally would hold off unless you really need to top up your account.

Gold Delta SkyMiles® Credit Card from American Express

Apply Now
  • Earn 30,000 bonus miles after you make $1,000 in purchases on your new Card within your first 3 months and a $50 statement credit after you make a Delta purchase with your new Card within your first 3 months.
  • Earn 2 Miles per dollar spent on purchases made directly with Delta. Earn 1 mile for every dollar spent on all other eligible purchases.
  • Check your first bag free on every Delta flight - that's a savings of up to $200 per round trip for a family of four.
  • Settle in sooner with Priority Boarding.
  • Enjoy a $0 introductory annual fee for the first year, then $95.
  • Terms and Conditions apply.
  • See Rates & Fees
Intro APR Regular APR Annual Fee Balance Transfer Credit Rating
None 15.49%-19.49% Variable $0 intro annual fee for the first year, then $95 See Terms Excellent Credit