Targeted Promotion: Delta Rebate on Award Redemptions

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Many SkyMiles members (myself included) received the following promotion today:

“Book a Delta or Delta Connection® round-trip Award Ticket and earn a 20% mileage rebate in BusinessElite®, First or Business Class and a 10% rebate in Economy Class. Plus, earn a 25% mileage rebate for each additional BusinessElite, First or Business Class Award Ticket and a 15% mileage rebate for each Economy Class Award Ticket.

Here’s how the savings add up:
Award Tickets must be booked by October 31, 2011, and travel must be completed by April 30, 2012. There is no limit on the number of rebates you can earn. Rebates will appear in the redeeming member’s account after travel is complete.”

I think this is a pretty decent promotion and takes the sting out of Delta’s notoriously high award amounts for their own flights. However, I most likely won’t be taking advantage because the rebate doesn’t count on SkyTeam partner awards and I almost exclusively redeem my SkyMiles for international business class on SkyTeam partners, since those awards are always at the low award levels.

However, if you have a current trip booked; for example I have friends who bit the bullet and booked medium level roundtrip awards to Sydney over the holidays (240,000 miles each ticket) and since the person who booked them is Platinum, they are going to rebook the same exact tickets and cancel their current awards since Diamonds and Platinum Medallions can cancel awards for free. Doing this, they will get back 48,000 miles for each ticket. 192,000 SkyMiles for peak roundtrip flights to Sydney is pretty awesome – especially since United and Qantas had no low level awards and probably won’t release any.

Even if they weren’t Platinum Medallions, I’d encourage them to do the same since 48,000 miles is easily worth more than the $150 cancellation fee on an award. However, I wouldn’t pay if I was only getting 15,000 or less miles back. Everyone values SkyMiles differently – personally I’ve always gotten huge value out of mine, but I know I’m lucky because I’m only one traveler and I live in a SkyTeam hub and I have lots of practice booking Delta awards.

Initially I thought this might be an open promotion, but my contacts at Delta confirmed it is targeted and only those who are eligible were emailed. Generally, open promotions will have a registration page – this one does not.

T&C:
Terms & Conditions

Applicable Routes: All roundtrip routes served by either Delta- or Delta Connection-marketed and -operated flights. Codeshare flights operated by carriers other than the Delta Connection carriers are not eligible for this offer.

Award Tickets: Award Tickets must be booked and redeemed between October 18 and October 31, 2011.

Travel Period: Award Travel must be completed between October 18, 2011 and April 30, 2012.

Blackout Dates: Subject to Award Ticket availability.

Award Validity: Seats for the discounted Award redemption levels are limited and may not be available on all flights. Award redemption levels are valid on Delta and Delta Connection carrier flights only.

Minimum Stay: None

Maximum Stay: None

Cancellations/Refunds/Changes: Tickets are nonrefundable except in accordance with Delta’s cancellation policy. Fees may apply for downgrades/reissues and itinerary changes. Contact a Delta agent or see Ticket Changes for details.

Restrictions: Availability of Award Ticket inventory is limited and may not be available on all flights. Some markets may have more availability than others. Award Tickets are nontransferable.

Taxes/Fees: Award redemption levels shown available at delta.com. Tickets cost $20 more if purchased from Delta over the phone, $35 more at a Delta ticket counter or ticket office, and these amounts are nonrefundable. Award Tickets require payment of the September 11th Security Fee of up to $2.50 USD for each flight segment in the passenger’s ticketed itinerary. Award Travel for U.S. or international travel requires the payment of U.S. or foreign user, inspection, customs, security or other similarly based charges, fees or taxes of up to $349.00 USD, depending on the itinerary. Taxes and fees for Award Travel are subject to change, are the responsibility of the passenger and must be paid at the time the ticket is booked. Award Travel seats are limited and may not be available on all flights or in all markets.

Baggage Charges: For travel between/within the United States/Canada/PR/U.S. Virgin Islands, $25 USD/CAD* fee for first checked bag, $35 USD/CAD* fee for second checked bag. For travel between the United States/Canada/PR/U.S. Virgin Islands and Mexico/Central America and for travel between/within Mexico/Central America/Caribbean and for travel between the United States/Canada/PR/U.S. Virgin Islands and the Dominican Republic/Guyana/Haiti, $40 USD/CAD* fee for second checked bag. For travel between the United States/Canada/PR/U.S. Virgin Islands and the Caribbean (except Dominican Republic, Guyana, and Haiti), $25 fee for first checked bag and $40 USD/CAD* fee for second checked bag. For travel between the United States/Canada/PR/U.S. Virgin Islands/ Mexico/Central America/Caribbean and South America (except Brazil), 60 USD/CAD fee for second checked bag when bags are prepaid during online check-in at delta.com (additional 15 USD/CAD surcharge for the second bag, when checking in via ticket counter, kiosk, or curbside). For travel between United States/Canada/PR/U.S. Virgin Islands/ Mexico/Central America/Caribbean/South America (except Brazil) and Europe/Middle East/Asia (except Japan and the Philippines)/Australia/New Zealand, 60 USD/CAD*/EUR* fee for second checked bag when bags are prepaid during online check-in at delta.com (additional 15 USD/CAD*/EUR* surcharge for the second bag, when checking in via ticket counter, kiosk, or curbside). For travel between Japan and Guam/Saipan/Palau, $40 USD/CAD* fee for second checked bag. Allowances subject to size/weight limits. Contact a Delta agent or [see Excess Baggage][visit delta.com] for details. (*Fees are CAD exit Canada, EUR exit Europe.)

Promotional Reference Code: Please refer Delta reservations representative to 97060524.

Miscellaneous: Rebated miles will post to the SkyMiles account of the qualifying member 8-10 weeks after final segment of Award Travel has been completed. If an Award Ticket consists of travel in both Economy and Premium cabins (BusinessElite, First or Business Class) for either departure or return, the rebated miles for the qualifying Award Ticket will receive a 10% rebate for one ticket and a 15% rebate for all additional tickets redeemed. Fares, taxes, fees, rules, and offers are subject to change without notice.

General: All SkyMiles program rules apply to SkyMiles program membership, miles, offers, mile accrual, mile redemption, and travel benefits. The rules are subject to change anytime. To review the rules, please visit Membership Guide & Program Rules. Taxes and fees for Award Travel are the responsibility of the passenger and must be paid at the time the ticket is booked. Partner offers subject to the terms and conditions of each individual offer. Offers void where prohibited by law. Offers and benefits subject to change without notice. Other restrictions may apply.

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