50% Off British Airways Coach and Premium Economy Award Tickets

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British Airways just sent out an email announcing 50% off award redemptions. However, it’s only on British Airways flights and only for economy, premium economy or intra-European business class awards.

Dear Mr Kelly,

“Get 50% off with your BA Miles. Wherever you want your reward flight to take you, you’ll need 50% fewer BA Miles if you book by 12 August 2011.

So you can go either sooner or further than you expected. And use 50% fewer BA Miles on British Airways, whether you fly in World Traveller, World Traveller Plus, Euro Traveller or Club Europe.

If you’ve got a promising collection of BA Miles, this is too good to miss. Just pick a destination on your must-go list and book before the ten days are up.”

From my understanding, you have to use a special link to get you to the reduced priced awards. This link will take you to your account log-in and since this offer is most likely targeted, so be surprised if it doesn’t work for you.

For those unfamiliar with British Airways lingo, World Traveller = long-haul coach (like Chicago to London), World Traveller Plus = Premium Economy and Euro Traveller = Coach within Europe, Club Europe= Business class (glorified coach, like Air France’s intra-Europe business class) within Europe.

I tried pricing out some sample trips, but not surprisingly britishairways.com is giving me tons of errors (I assume their servers are overloaded with people trying to get in on this deal). The website is volatile on even the slowest of days, so I’m going to wait a little bit, but I’ll come back with some analysis on whether this is worth it, considering high fuel surcharges. For example, even if you can get a coach round-trip to Europe for 25,000 miles roundtrip- is it still worth it if there are $550 in taxes and fees? It very well may, but I want to pull up specific examples, so stay tuned! This offer is good until August 12, so we have some time to strategize on the best redemption opportunities.

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