Huge Savings (Including Starwood) With American Express Link, Like, Love Facebook Promotion

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I have to admit, I’m a little bit skeptical of all the companies rushing to cash in on social media. My eyebrows are raised mostly because a majority of companies don’t think out long term strategies and simply encourage people to “like” them to boost their number of followers or fans. I mean, how many times in the past month have we seen individuals hotels handing out points to anyone in the world for “liking” them and then shutting down the promos in an unprofessional fashion when they realize it got out of control? (Ah hem, I’m talking about you Westin Charlotte and Sheraton Madison!)

Anyway, American Express has actually been one of the companies I respect when it comes to social media campaigns. As a cardholder, I’ve seen them get into social media early and I think their promotions and content are well executed.

However, I was still a little skeptical when I heard this week that American Express and Facebook were teaming up to provide cardholder discounts for things people “like”. However, I wanted to test it out for this blog post and I have to say I am now pretty excited about the discounts and rebates I am going to earn for the spend I was already going to have.

For example, I will get $40 back when I spend at least $100 at Westin Hotels by August 31 (which I was going to do anyway). The best part is that the statement credit posts automatically, so theres nothing extra I need to do. I’ll also get $40 statement credit when I spend $100 at Sheraton, which is perfect because I’m putting some family members up at the Sheraton Brooklyn soon (which was only $129 on Starpicks!), so that further decreases my cost.

Sheraton $40 statement credit offer..score!

There are also discounts with Whole Foods, Lord & Taylor and a bunch of other retailers, so in all I’m pretty impressed, especially since the program is so new. I don’t mind sharing my personal information if it means cash in my pocket!

To sign up, see the promotion details here and then like/linstall the app and link your card. Once linked it will load your offers.

I know it seems crazy give so much personal information to advertisers, but in my opinion, the real, cash savings are worth it for me. I completely understand why people wouldn’t be comfortable with this promotion, but for me money talks! What are your thoughts? Will you Link, Like, Love American Express in order to get these pretty significant statement credits?

For sample T&C, here are the details on the Westin rebate

Offer Terms:
To be eligible to receive a $40 statement credit, you must click the ‘Confirm’ button and use your linked Card account to make a single purchase of $100 or more at the listed merchant through 8/31/11. Limit one statement credit per Cardmember. Registration is limited. Statement credits are generally issued within 2-3 buiness days after your qualifying purchase, but may take up to 2 billing periods to post to your account. Offer valid when you book and stay at any Westin hotel or resort in North America between 7/18/2011 and 8/31/2011.  Not combinable with other offers. All hotel reservations must be made at Westin.com or SPG.com. Third party hotel reservations are not eligible. Offer only valid for your first stay during promotional dates and the maximum discount is $40 USD regardless of final bill amount.

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