I Have a Confession …

by on May 25, 2011 · 8 comments

in Continental, United

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I may be the only one out there, but I don’t absolutely hate the new United logo. While I’m not blown away, I have no negative feelings towards it. In fact, I’m somewhat impressed by United’s new NYC advertising campaign, even though they did make a small faux pas regarding their ad placement around Ground Zero.

What are your thoughts about their new logo/ads?

New United Ads in Times Square

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

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  • Glenn

    I’m glad they wised up and used the more substantial typeface instead of that wimpy font they originally proposed.

    The U livery was fairly iconic but I sort of prefer the globe even if it is a little generic.

  • Aaron Klein

    I still don’t like it.

    A friend of mine was on a trip recently and told me “you’ll never guess what I saw: a half-painted United plane. They had repainted the side of a Continental plane to say United but they hadn’t repainted the tail, it was still Continental’s logo!”

    When I told him that was United’s new logo, he said it still looks like a half-painted plane.

  • Greg

    I don’t know, that font is pretty useless and lifeless, especially when they had some good options already. I think it’s one of those things that us design geeks get worked up over (why does every corporation have to create a boring “custom” font when there are so many perfectly good ones already?), but from the consumer’s standpoint, it probably works fine. This isn’t Southwest; I’m not sure United Airlines should strive for brand sizzle. It looks bland, steady, and familiar in a corporate communications sort of way, and that seems about right for United.

  • Tom

    Points Guy — You’re definitely not alone in the dislike of the new branding. The United “tulip” was designed by a great firm called Pentagram. Most people in the design field are not a fan and see it as a wasted opportunity to have created something new and interesting.

  • HikerT

    The United tulip was dated. I personally love the new design and branding.

  • Russ

    Bri- Lets be real. United isnt so good at marketing OR customer experience. You got me to respond though!

  • Cynthia

    I have one very strong feeling: I LOVE LOVE the new United logo font. It’s strong, modern and sleek. The Continental globe I don’t mind. I am a fan of globes in general, and put up next to the United tulip, I’d probably pick the Conti globe. So hmm. I think what I’m saying here is that I like it.

  • Alex

    I’m also ambivalent about the new logo. I guess it grows you. As far as the Ground Zero snafu, that was not United’s fault. It was the agency responsible for placing the ads that placed them there.

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