bmi Rescinds Silver Elite Status Sign-Ups

by on March 23, 2011 · 6 comments

in bmi

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Last week there was a rumor going around Flyertalk and the frequent flyer blogosphere that London based Star Alliance carrier bmi would automatically grant silver elite status to anyone who signed up for their frequent flyer program.

Whether it was the right decision or not, I chose not to post about it because I didn’t think the offer would ultimately work, because it clearly stated that it was targeted and non-transferable. Even if it did temporarily work (we all know airline IT is not the savviest), I figured they would rescind the status anyway. Which they are apparently doing.  TPG reader Michael sent me this email , which in no uncertain terms voids the Silver status promo:

Dear Michael

We’re pleased to see that you recently joined our Diamond Club frequent flyer programme. However, I’m writing to you because unfortunately the link you used to join was an exclusive by invitation only offer and as noted in our terms and conditions was non transferable.

Regrettably, we will not be honouring the Silver status, and over the next few days your account will be downgraded to Blue status. Our decision is final, and we won’t be entering into any further correspondence on this. On a positive note though, our frequent flyer programme is one of the most generous programmes around, and you only need to earn 16,000 membership status miles to earn a Silver membership. When you fly with us, or any of the Star Alliance airlines, you’ll reach Silver status in no time at all. You’ll also have access to all our offers and promotions, as well as being the first to hear about our great sale fares. We hope you’ll still enjoy the benefits of your Diamond Club membership.

Keeley Downing
Diamond Club Manager

While this sucks and the tone is rude and unprofessional, I’d recommend moving on and calling it a loss. In the miles and points game, you win some and lose some and trying to argue this decision will most likely be a waste of time. As much as you might be upset with bmi for this decision, their frequent flyer program does have some really valuable awards, so writing off this program out of anger would be a classic example of cutting off your nose to spite your face. Instead, get even and try to build up your account balance to redeem for a really expensive award. Revenge is best enjoyed when seated in a comfortable first class seat somewhere over the Pacific :-)

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  • Sharad

    I too have received a similar mail! You are right, we should let it be!!

  • M

    Completely obnoxious and unprofessional. I’d like to shove one of their airplanes up their collective butts.

  • Billy Ray Valentine

    The tone of the email acted as if I did something wrong. A simple apology for the mistake would have been more appropriate. I, for one, intend to cut off my nose to spite my face. What a bunch of jerks. Perhaps next time they send an email they should consult with their PR department. However, I won’t even notice if the emails improve since I plan to deactivate my account. NO more correspondence with those bloody wankers from across the pond.

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  • Blah

    Then you are a fool. Only fools cut their nose off to spite their face.

    Or you were hoping to get something for nothing (baggage fees) and really have no need for a frequent flyer program?

  • Bariummeal

    I don’t read this as rude or unprofessional at all – it is simply to the point. You tried to get something you weren’t invited to have, you got caught, and were told no. Simple.

    Anyhow, BMI is gone, and indeed Keeley, who I met one at the Chelsea Flower Show (BMI VIP tickets to Gold Elite Members) has of course moved on.

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