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Audience Rewards has been ramping up this year and I first became aware of it during my quest to score 100,000 US Airways miles in the Grand Slam Promotion. They just announced a partnership with Starwood, which can earn you a bunch of points for purchasing theater tickets, including Broadway and other theaters across the US.
Before you go this route, make sure you search for discounts for your show through consolidators and websites like Telecharge. You can also check the TKTS booth and get 2 for 1 tickets for less popular shows. You can check here to see the recent shows that have had “2 for 1″ tickets.
But if you are relegated to paying full price, you might as well book them through the Starwood Audience Rewards program – some shows even have 1,200+ point bonuses, which in my mind is a nice $30+ value. Note: you can’t select seats, so if you cherish aisle seats (like I do), you won’t be able to confirm that at the time of booking.
They also have an option to use points for tickets, but I find that to be a generally bad redemption value. However, if you are short on cash and rich on points, it may be worthwhile – it all depends on your situation.
To celebrate the launch of this program, they have a sweepstakes with a grand prize of tickets to How to Succeed in Business Without Really Trying and a free stay in a suite at the Westin. It’s worth a shot!