December 8th, 2010

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A new tier higher than Platinum.

The official Starwood rep on Flyertalk, Starwood Lurker a.k.a William, who I had the pleasure of meeting at the Frequent Traveler Awards in Houston, has the current tagline “Guess whats next” in his signature. There’s been tons of rampant speculation, but nothing confirmed yet.

I think its a new elite level higher than Platinum. Back in October, I blogged about a very in-depth market research survey commissioned by Starwood about what I’d like to see from a new uber-status. Having friends in market research, I know how expensive it can be to comission such a survey, so I think they must be on the verge of adding a new level.

If I had to guess what level would be: 50 stays, 100 nights
Benefits:
6 confirmable upgrade certificates
Silver status on Delta
Free breakfast ($50 cap per stay)
Gold status gift for family members
No resort fees

This is just my random guess based on all the things the survey asked. There seemed to be a lot of questioning about airline/lounge benefits, so I think it would be interesting if they rolled something out on that front. No other hotel elite status offers that, so I think it could be a unique feature. I also would like to see them offer a ton of benefits and allow choices, similar to what Delta does with their Choice Benefits program for Platinum and Diamond Medallions.

What are your thoughts on “what’s next” for Starwood?

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