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Program Score Card: Porter VIPorter

by on August 16, 2010 · 0 comments

in Low Cost Carriers, Program Score Cards

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Feisty Canadian low-cost carrier Porter is known for being the only carrier that flies to Toronto Island airport, which is within the city limits and much more convenient for many people than Toronto Pearson  Porter only operates one-class Q-400 Turbo props and prides itself on simple fares and in-flight service. They target the business flyer who values convenient access to Toronto and a hassle-free airport experience. I flew them from Toronto to Montreal and was impressed with the free sandwich and drinks on the 40 minute flight. The Toronto Island airport experience was seamless too (and the only airport where I’ve taken a ferry to get to the gate!) The VIPorter frequent flyer program is based flight segments and class of fare purchased. While the airline may brand itself as unique- it’s frequent flyer program, VIPorter, is far from it. Currency=  VIPorter Points (Sign up link here) Earning:

Fare Class: VIPorter Points Earned:
Firm 375
Flexible 750
Freedom 1500

Credit Card: None Parners: None Redeeming: 7,500 points for a one-way flight. Expiration: Points expire 3 years from the date they were earned Positives- +Simple earning structure, based on type of fare purchased Negatives- - No partners – Limited route network – It can take up to 20 roundtrips in order to get a free roundtrip flight Elite Status: None Overall Summary: The VIPorter program is one of the most bare bones frequent flyer programs I’ve ever seen- no partners, no elite status,  no credit card and one type of redemption In order to get a free roundtrip flight, you need to fly anywhere from 5-20 flights based on the type of fares you purchase. If you purchase expensive fares, the program can be rewarding, but how much value can you get out of an award chart that has one type of redemption and only 14 destinations? Overall scores: Points: C Elite Program: N/A Overall Grade: C First steps for VIPorter to get the overall score moving towards an A: 1) Add partners for earning and redeeming 2) Start an elite status program- award your best customers! 3) Get  hotel and travel partners- a shopping mall should be a no-brainer 4) Add more reward options like companion passes and gift certificates 5) Get a credit card partner!

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