Understanding the United Tware- A Real Travel Deal

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Lately I’ve been really impressed with United’s Twitter Deals a.k.a Twares.  This week, they’ve been even more impressive as United celebrated their 100,000th Twitter follower- not bad (though still sorely lagging JetBlue’s 1.5 million + followers).

To celebrate the big 100k, they announced $100/$200 fares in many popular markets:
Chicago to/from:
Jacksonville, FL $100
Tampa, FL $100

Denver to/from:
Phoenix, AZ $100

San Francisco to/from:

Phoenix, AZ $100

Washington Dulles to/from:

Jacksonville, FL $100
New Orleans, LA $100
Pensacola, FL $100
Phoenix, AZ $200
Tampa, FL $100

So how do you get in on these deals? They announce them via Twitter, usually highlighting a certain destination or theme, and a promotion code is given in the tweet which you enter on united.com to book the tickets at the discounted price.

They don’t last long so the best thing is to monitor United on twitter.com/@unitedairlines. You can set up your Twitter feed to receive texts whenever @unitedairlines tweets. You can also periodically check their Special Deals portion of your website, though thats a much more random approach. And yes, these fares are indeed eligible for mileage accrual and elite upgrades.

There is no set time tha Twares are announced, but its usually around 11:30am or 2:30pm and they sell out within two hours. For example, below is a list of the last 5  Twares, their destinations, time they were announced and time they expired:

Thursday 7/29 $100 Multi-city Tware- 11:29am (ended 1:55pm)
Wednesday 7/28, Hawaii Tware- 11:28am (ended 1:07pm)
Tuesday 7/13, Pennsylvania Tware- 3pm (ended 5:20pm)
Thursday 7/8, Australia Tware- 3:17pm (ended 5:12pm)
Friday 7/2, Washington Dulles- 11:12am (ended 1:43pm)

I really like the concept of Twitter exclusive fares and I look for other airlines to mirror this approach as social media becomes a more and more powerful  marketing tool.

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